You head to your favorite search engine, YouTube, or even Facebook to look for something or to read the latest information. Maybe you’re looking for something serious, maybe just for fun. More than likely you are confident in the results that you get when you do your search or read your newsfeed, but did you know that what you see is not always what you want to see? It’s really what the search engine believes you want to see.
Eli Pariser, a successful online organizer and pioneer, reminds us that search engines are filtering what we see online. He calls it the filter bubble and suggests this may cause us to become even more narrowed in our views.
While Eli is worried about our level of broad-based knowledge (frankly so am I), you should also be worried about being passed over when someone is searching for businesses and products. Search engines may very well be passing your website over for your competitors because of a variety of factors.
This is just one more thing to keep in mind when companies come calling promising you high search engine rankings. That promise is hard, if not impossible, to keep and it keeps getting harder.
Check out the video. It’s only nine minutes long and very thought provoking.
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